Sonic Testing and Audio Branding
Photo by Alexey Ruban on Unsplash
I use large-scale behavioral experiments to test and identify optimal sonic strategies to increase brand awareness and consumer engagement. I apply insights from consumer psychology to study how music and other auditory cues can convey core brand values and improve consumers’ interactions with products or services.
Manuel Anglada Tort
Lecturer
I am a Lecturer at the University of Oxford and lead the Research Group Music, Culture, and Cognition (MCC). I am also a visiting researcher in the Computational Auditory Perception Group at Max Planck Institute for Empirical Aesthetics. I am interested in understanding the psychological and cultural foundations of complex social behaviour such as music and aesthetics, and the role they play in human societies and cultural evolution. To explore this, my research combines computational methods, online data collection techniques, and innovative psychological paradimgs.
