Sonic Testing and Audio Branding

Photo by Alexey Ruban on Unsplash

I use large-scale behavioral experiments to test and identify optimal sonic strategies to increase brand awareness and consumer engagement. I apply insights from consumer psychology to study how music and other auditory cues can convey core brand values and improve consumers’ interactions with products or services.

Manuel Anglada Tort
Manuel Anglada Tort

I am a Lecturer in Psychology at Goldsmiths, University of London. I am also a visiting researcher in the Computational Auditory Perception Group at Max Planck Institute for Empirical Aesthetics. I am interested in understanding the psychological and cultural foundations of complex social behaviour such as music and aesthetics, and the role they play in human societies and cultural evolution.