Sonic Testing and Audio Branding
Photo by Alexey Ruban on Unsplash
I use large-scale behavioral experiments to test and identify optimal sonic strategies to increase brand awareness and consumer engagement. I apply insights from consumer psychology to study how music and other auditory cues can convey core brand values and improve consumers’ interactions with products or services.
Manuel Anglada Tort
Lecturer
I am a Lecturer in Psychology at Goldsmiths, University of London. I am also a visiting researcher in the Computational Auditory Perception Group at Max Planck Institute for Empirical Aesthetics. I am interested in understanding the psychological and cultural foundations of complex social behaviour such as music and aesthetics, and the role they play in human societies and cultural evolution.
